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Billboard has announced a change in how it calculates its Hot 100 and other charts: YouTube streaming now will be factored into the formula, which also includes digital downloads, physical singles sales, terrestrial (traditional) radio airplay, on-demand audio streaming and online radio streaming.
According to Billboard’s editorial director Bill Werde, streaming digitally (via YouTube, Spotify) will now account for 20-35% of the weekly rankings. Traditional metrics likes sales and airplay will account for the rest. By reading the Billboard article you can see the clear impact that YouTube streaming had on this week’s song placements.
This all means that streaming official video and audio on YouTube is something we need to put higher on our list come era three. In the meantime, we can get prepared for that while increasing the presence of Adam’s videos on YouTube right now.
*** To assist, we have created a YouTube account with the appropriately-labeled playlists. All official playlists are labeled as such with OFFICIAL at the start of each one. Others such as tour and AOL Sessions ones are also easily identifiable. Please subscribe now to our account and take note of the playlists created so far…more to come! ***
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