The radio “meet and greets” that Adam is currently doing are something the stations request. Why? Because the radio stations want to deliver exclusive interviews and events to their LOCAL AUDIENCE (IN THEIR DESIRED DEMOGRAPHIC).
It’s also very much a case of you scratch my back (ex. station plays“Ghost Town”) and I’ll scratch yours (ex. Adam does these interviews and events). It’s a common thing for artists.
What radio AND the artist hope for is that LOCAL LISTENERS of the station win/show up at these “meet and greets” – that’s what is beneficial to both of them. Specifically, radio can endear itself to its LOCAL AUDIENCE and hopefully make the winners at these events loyal listeners. If someone from Los Angeles shows up to a San Diego station event, that does no good for that radio station. And it then doesn’t reflect well on Adam. Just the same way it’s better if the majority of the “winners” at these events are in the radio station’s desired age demo.
Radio may very well be using these events to see what kind of audience Adam brings to the table for their stations. If they see non-local winners and a room full of people outside of their desired demo, the reaction by the station may not be a positive one. So this isn’t an inconsequential thing at all.
Things to keep in mind when more “meet and greet” opportunities come up.